e-Commerce

Electronic commerce (e-Commerce) is the buying and selling of goods and services over the Internet. It enables the seamless exchange of goods and services through digital platforms, allowing businesses to reach a global audience and consumers to conveniently shop from the comfort of their own homes..

The Types of E-Commerce

There are several types of e-commerce aimed at different market segments:

• B2C (business-to-consumer);
• B2B (business-to-business);
• C2C (consumer-to-consumer);
• C2B (consumer-to-business);
• C2B (consumer-to-business);

Core Components

• Online platforms
• Secure payment gateways
• Electronic data exchange

Benefits and drawbacks

Electronic commerce offers various benefits including global reach, cost savings and convenience. However, it also brings challenges such as cybersecurity risks, managing logistics and building customer trust.

The importance of e-commerce

Electronic commerce (e-Commerce) is not just a transactional process. User experience plays a crucial role in driving online sales, and organizations are using social media to engage with customers and increase sales. Overall, e-Commerce has changed the way companies operate and consumers shop through convenience, global reach, and cost savings.