Hybris was developed in 1997 and is now a subsidiary of German software developer SAP SE. In this piece, we break down the components, architecture and benefits of SAP Hybris for e-commerce.
SAP Hybris components
SAP Hybris provides a comprehensive set of tools and functionality to manage customer data, enable seamless transactions, and optimize marketing and sales processes. The services help enterprises transform and enhance digital commerce strategies, enabling effective customer engagement and revenue growth.
The solution group includes integrated products that are responsible for various aspects of customer interaction and commerce.
E-commerce
The SAP Hybris e-commerce product enables companies to create and manage online stores. The service provides functions for managing orders, catalogs, product information, pricing, promotions and secure payment processing. The e-commerce solution enables companies to provide customers with a personalized and comfortable online shopping experience, increasing conversion and customer loyalty.
Marketing
PO for marketing aims to optimize marketing strategies, increase customer focus and engagement. This includes capabilities for customer segmentation and personalized marketing campaigns, as well as tools for content management and analytics. This product helps create relevant and personalized marketing experiences across multiple channels, increasing customer engagement and improving marketing ROI.
Sales
SAP Hybris Product for Sales provides sales teams with tools to optimize processes and increase productivity. The software solves sales force automation, lead management, opportunity management, proposal management and sales analytics. With this product, companies can effectively manage the sales pipeline, improve forecasting, and increase opportunities to close deals faster.
Services
The services product is focused on providing customers with a better service experience. It provides SLA, knowledge base and offsite service management capabilities. The services solution enables organizations to improve customer satisfaction and optimize resource allocation for efficient service delivery.
Revenue and Billing
SAP Hybris Product for Revenue or Billing helps you manage billing processes and effectively monetize products and services. The solution supports various billing models: one-time purchase, subscription-based or usage-based. The software ensures accurate billing, facilitates revenue calculation and allows you to work efficiently with different pricing models and customer agreements.
Multifunctional Services
The cross-functional services product provides capabilities that span multiple functions of an organization. This includes master data management, customer information management, integration services and business process automation. The solution optimizes data management, systems integration and business process automation to achieve operational efficiencies and improve decision making.
What makes SAP Commerce different from SAP Hybris
SAP Commerce is the latest iteration of the SAP Hybris solution group. The rebranding reflects the company’s strategy to more closely align products with a common customer engagement platform. SAP Commerce is the latest iteration of the SAP Hybris group of solutions.
SAP Commerce incorporates all the features and functionality previously offered by SAP Hybris and provides a scalable and flexible solution for companies to deliver an omnichannel commerce experience. Despite the name change, the core capabilities and benefits remain the same, enabling the solution to be used to effectively execute a digital commerce strategy.
The SAP Hybris Architecture
The solution group architecture from SAP is based on a modular approach, allowing companies to utilize the necessary components according to their requirements. SAP Hybris uses a service-oriented architecture (SOA) approach where different components interact through APIs. This model provides seamless integration with other systems such as ERP (enterprise resource planning) and CRM (customer relationship management), allowing businesses to leverage existing infrastructure and data.
The architecture supports scalability and high availability, so companies handle increased user traffic and transaction volumes. It can be deployed in both on-premises and cloud environments, providing flexibility in infrastructure choices. The architecture consists of different layers.
Presentation tier
The presentation layer focuses on the user interface and customer experience. It includes components for website design, content management, and responsive design to provide a comfortable experience on a variety of devices.
Application Level
Includes the core functionality of SAP Hybris: components for catalog management, order management, pricing, customer data, promotions, and integration services. The application layer is responsible for data management, business logic and transaction processing.
Data Layer
The data layer includes the database and data management components. This layer stores and manages customer information, product catalogs, orders, and transactional data. The data layer ensures the integrity, security and availability of data for efficient processing and analysis.
SAP Hybris
implementation service. The ITGLOBAL.COM company has expertise and many years of experience in SAP hosting services in Russia and abroad. Together with an experienced vendor it will be much easier to manage SAP projects.
SAP Hybris in the cloudfrom ITGLOBAL.COM – optimized hosting service. The provider will undertake the deployment, subsequent support and operation of the system in the cloud. The expert team guarantees high quality service and support at all stages of project realization. Vendor’s specialists will help in design, optimization and support of SAP Hybris.
Benefits of SAP Hybris hosting from ITGLOBAL.COM
- Cost optimization. The organization invests only in the purchase of the service, which eliminates the need to purchase expensive equipment. Service and maintenance of IT infrastructure is carried out by a team of experts ITGLOBAL.COM.
- Flexible scaling. Ability to add or release resources manually or automatically. In case of peak loads and unforeseen situations, computing power will be adapted as needed.
- High levels of availability and continuity. ITGLOBAL.COM provides a high level of service and guarantees the availability of business-critical infrastructure elements. The vendor uses reliable and fault-tolerant infrastructure built on top VMware virtualization platform and best-in-class High End equipment.
- No single point of failure. ITGLOBAL.COM server infrastructure is built with redundancy of computing resources and duplication of components. This eliminates the possibility of failures and guarantees high quality of services.
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Closure
SAP Hybris, now known as SAP Commerce, is a comprehensive suite of customer engagement and commerce solutions: companies can create online stores, optimize marketing strategies and sales processes, deliver better services, manage billing processes, integrate systems, and automate business processes.
With its modular and scalable architecture, SAP Hybris enables businesses to adapt to changing market demands, improve customer experience and drive revenue growth.
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