How SAP Hybris - an e-commerce solution works
SAP Hybris is a group of customer engagement solutions used by e-commerce companies. The enterprise software is primarily designed to provide a better customer experience across multiple channels.
Hybris was developed in 1997 and is now a subsidiary of German software developer SAP SE. In this piece, we break down the components, architecture and benefits of SAP Hybris for e-commerce.
SAP Hybris components
SAP Hybris provides a comprehensive set of tools and functionality to manage customer data, enable seamless transactions, and optimize marketing and sales processes. The services help enterprises transform and enhance digital commerce strategies, enabling effective customer engagement and revenue growth.
The solution group includes integrated products that are responsible for various aspects of customer interaction and commerce.
E-commerce
The SAP Hybris e-commerce product enables companies to create and manage online stores. The service provides functions for managing orders, catalogs, product information, pricing, promotions and secure payment processing. The e-commerce solution enables companies to provide customers with a personalized and comfortable online shopping experience, increasing conversion and customer loyalty.
Marketing
PO for marketing aims to optimize marketing strategies, increase customer focus and engagement. This includes capabilities for customer segmentation and personalized marketing campaigns, as well as tools for content management and analytics. This product helps create relevant and personalized marketing experiences across multiple channels, increasing customer engagement and improving marketing ROI.
Sales
SAP Hybris Product for Sales provides sales teams with tools to optimize processes and increase productivity. The software solves sales force automation, lead management, opportunity management, proposal management and sales analytics. With this product, companies can effectively manage the sales pipeline, improve forecasting, and increase opportunities to close deals faster.
Services
The services product is focused on providing customers with a better service experience. It provides SLA, knowledge base and offsite service management capabilities. The services solution enables organizations to improve customer satisfaction and optimize resource allocation for efficient service delivery.
Revenue and Billing
SAP Hybris Product for Revenue or Billing helps you manage billing processes and effectively monetize products and services. The solution supports various billing models: one-time purchase, subscription-based or usage-based. The software ensures accurate billing, facilitates revenue calculation and allows you to work efficiently with different pricing models and customer agreements.
Multifunctional Services
The cross-functional services product provides capabilities that span multiple functions of an organization. This includes master data management, customer information management, integration services and business process automation. The solution optimizes data management, systems integration and business process automation to achieve operational efficiencies and improve decision making.
What makes SAP Commerce different from SAP Hybris
SAP Commerce is the latest iteration of the SAP Hybris solution group. The rebranding reflects the company’s strategy to more closely align products with a common customer engagement platform.